Blogging

If you don’t have a blog, you’re missing out on one of the most powerful marketing tools on the Internet.

Implemented properly, a Blog combines the experience of a website visit with a seamless connection to the Social Media Networks. Blogs invite repeat visits through subscription to feeds and interactive sharing tools and are a proven means to gain credibility in your industry.

Blogs can be loaded with keyword-rich content then blasted out to the Search Engines and Social Media Networks from a single platform. That’s the beauty of a Blog. Post it once, and it feeds everywhere.

Blogs are a key component of our marketing strategy and are just as important as Search Engine Optimization and integration into the Social Media Networks.

Below are some interesting stats on Blogging. All of the stats are courtesy of “2009 State of the Blogosphere by Technorati.”

  • To build brand awareness
  • To boost search engine rankings
  • To improve customer relations
  • To show knowledge & earn credibility
  • To get new clients/make sales
  • More than 133,000,000 blogs have been indexed by Technorati since 2002
  • 77% of Internet users read blogs according to Universal McCann
  • Two-thirds of Bloggers are male (c’mon ladies, start Blogging!)
  • More than half are married and more than half are parents
  • 60% are 18-44
  • 75% have college degrees and 40% have graduate degrees
  • One in four has an annual household income of $100K+
  • Around half of Bloggers are working on at least their second blog
  • 68% have been blogging for two years or more
  • 86% have been blogging for at least a year
  • 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
  • 72% say they blog in order to share their expertise.
  • 61% say they blog in order to supplement their income.
  • 53% of professional Bloggers are interested in attracting new clients from blogging.
  • 72% of those who are self-employed and blogging are interested in attracting new clients.
  • 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
  • Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively)
  • 15% of Bloggers spend 10 or more hours each week blogging.
  • One in five Bloggers report updating on a daily basis.
  • The most common rate of updating is 2-3 times per week.
  • The majority of blogs use tags (85%).
  • 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
  • Bloggers participate in an average of 5 activities to drive traffic to their blogs.
  • 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
  • Of those who have monetized their blogging to at least some extent:
  • 54% are Part-Timers
  • 32% are Self-Employed Bloggers
  • 14% are Corporate Bloggers
  • 51% of Corporate Bloggers – 58 respondents – report receiving a salary for blogging.
  • 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
  • 58% say that they are better-known in their industry because of their blog