Internet Marketing ain’t what it used to be.

Back in the day almost anyone could launch a website, do some basic Search Engine Optimization, maybe invest a little money in a Google Adwords campaign and presto, you were in business. Now, Internet marketing encompasses a variety of networks and media to the extent that the small website owner must compete on an entirely different level versus a mere five or so years ago.

The rules of the game have changed.

The old Internet Marketing paradigm has been rendered obsolete by a relatively new kid on the block, Social Media. Now, not only must you incorporate Search Engine Optimization, but also Social Media and a plethora of other active on-line organic marketing mechanisms just to keep pace with your competition.

Which brings us to our point. If you’re not doing it, your competition is.